I took a lovely skateboard cruise over to a nearby lake for an afternoon reading session up in the ol’ willow tree. Here’s the magnificent view I experienced…

The post I’m the author of my reality. appeared first on Mitch Mahoney.

At the time of  the initial design of the Euphoric brand’s  ”e leaf logo” in early 2008, Euphoric had just been conceived by Bradley Green and Mitch Mahoney during a conversation about arts that led them to “euphoric”, a feeling of immense happiness; to feel good. At the beginning, Euphoric expressed its artwork such as graphic designs and feel-good message onto T-shirts that were available in boutiques and skate shops primarily among the state of Michigan.

>Since experiencing the benefits of building an audience and launching a brand into the worldwide web plus two of the social networking sites, Myspace and Facebook, the Euphoric brand has evolved its design focus from Clothing Design to Social Brand Design.. where Euphoric is known as euphoric MEDIA. No matter the product of focus, the Euphoric brand is universal. By the way, every once in awhile, new shirts and remixed shirts are released in ultra rare quantities.

The initial identity development was to coincide with the introduction of the brand’s first exclusive t-shirt line. In 2009, only after two business quarters, the “e” and “leaf” got a fresh update. It’s been Euphoric’s icon based on Mahoney and Green’s outlook on life. A single design illustration was then created and sparked what has grown into an exciting Media company.

The design with its blue and green was promptly approved for production as it represents earth.

The “e” is youthful and honest, willing to learn and grow forever. Euphoric is currently focused on delivering Premium Social Brand Packages to select leaders and experts across the world.

QUICK FACTS:

• A major point is Mitch’s ability to visually define Euphoric’s brand as an honest, natural, youthful organization through such a simple symbol.

• Mitch prepared only one concept for Bradley’s review before it was agreed upon and adopted as the production version.

• The entire design process only took three days to complete and was integrated into the first product design only days later.

• The reason for the green leaf was three-fold:
  1) to humanize and make the products more user-friendly
  2) to emphasize nature’s effortless ability to create; what a profound inspiration that is to us
  3) Mahoney’s desire to make these products more attractive to the “new economy”

The post Logo Design For The euphoric Brand appeared first on Mitch Mahoney.