Brand Elements
Name

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Colors

The ‘colors’ of the brand bring life to it. Any emotion or attribute can be expressed by matching the frequency of the emotion with its corresponding color swatches. Each color can be identified as a hex code.

Colors for Euphoric Life
Cornflower Blue = 63b5e5 ; The innocent frequency of water, willing to change 100%.
Dark Sea Green = 82c564; The balanced vibration of the center of the color wheel and the 46 chromosomes.

 

Fonts

The font of the brand should follow closely with the attributes of the symbol and the overall personality or feel of the brand. If most of the elements of the brand are round, the font for the brand should be a ‘sans’ style font; and if the majority of the brand’s elements are sharp, then a serif font would be fitting.

Font Example for Euphoric Life
Myriad Pro; so fresh and so clean.
TrashHand; hand drawn from the now.

 

Wordmark

How the name of the brand is displayed.

Wordmark example for Euphoric Life:

Texture

The ‘feel’ of the brand. Is it edgy and sharp? Is it smooth and simple? 

Texture Example for Euphoric Life: Flat

Symbol

The symbol is usually the most memorable part of a brand. It’s the crown jewel of the brand assets. After the name of the brand itself, the symbol is what people remember the experience of a brand by. The symbol of the brand can represent a product the brand offers, a specific ingredient, location or a characteristic or core value of the the brand.

Symbol Example for Euphoric Life
• Leaf = Nature, slight accent
• Green & Blue = Earth 
• Lowercase “e” = Childlike

Logo Horizontal

The logo is the visual combination of the brand’s name, colors, fonts, word mark, and symbol. The logo of the brand is the key to its identity. Displayed horizontally, a logo can fit onto according mediums, like a business card for example.

Horizontal Logo Example: #euphoricLIFE, (((euphoricLIFE

Logo Vertical

The logo is the visual combination of the brand’s name, colors, fonts, word mark, and symbol. The logo of the brand is the key to its identity. Displayed vertically, the logo can fit onto according mediums, like a sidebar for example.

Vertical Logo Example: Euphoric Life

Tagline

The ‘tagline’ is a quick and simple expression of the brand. Nike says “Just do it.”… McDonalds’ tagline is “I’m lovin’ it.” 

Tagline Example for Euphoric Life: Feel good now.

Slogan

The slogan is a message to the customer, like “We love to see you smile.”

Slogan Example for Euphoric Life: “The fabric of space and time.”

Mission Statement

The ‘mission statement’ is the brand element that usually is not shared with the customers or fans of the brand. The mission statement is used more for internal communication of the brand such as a presentation to a business partner.

Mission Statement Example for Euphoric Life: Dedicated to inspire and motivate people to feel good and live the life they were meant to live; tuned into the frequency of achieving their dreams on a daily basis.

Email Signature

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Custom Email Address

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Letterhead

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Business Card

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Print Advertising

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Profile Picture

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Cover Image

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

About Image

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Cover Video

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

About Video

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Wallpaper / Background

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Watermark

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Watermark

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Website

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Domain Name

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Header

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Footer

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Icons

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Store

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Shirt

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Product Image Standard

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Product Image Realistic

Model Version

Name Example: Euphoric Life

Product Image Lifestyle

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Ad Image

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Ad Video

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Video Intro

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Video Outro

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Audio Jingle

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Payment Link

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

QR Code

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life

Social Links

The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place. 

Name Example: Euphoric Life