Name
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Colors
The ‘colors’ of the brand bring life to it. Any emotion or attribute can be expressed by matching the frequency of the emotion with its corresponding color swatches. Each color can be identified as a hex code.
Colors for Euphoric Life
Cornflower Blue = 63b5e5 ; The innocent frequency of water, willing to change 100%.
Dark Sea Green = 82c564; The balanced vibration of the center of the color wheel and the 46 chromosomes.
Fonts
The font of the brand should follow closely with the attributes of the symbol and the overall personality or feel of the brand. If most of the elements of the brand are round, the font for the brand should be a ‘sans’ style font; and if the majority of the brand’s elements are sharp, then a serif font would be fitting.
Font Example for Euphoric Life
Myriad Pro; so fresh and so clean.
TrashHand; hand drawn from the now.
Wordmark
How the name of the brand is displayed.
Wordmark example for Euphoric Life:
Texture
The ‘feel’ of the brand. Is it edgy and sharp? Is it smooth and simple?
Texture Example for Euphoric Life: Flat
Symbol
The symbol is usually the most memorable part of a brand. It’s the crown jewel of the brand assets. After the name of the brand itself, the symbol is what people remember the experience of a brand by. The symbol of the brand can represent a product the brand offers, a specific ingredient, location or a characteristic or core value of the the brand.
Symbol Example for Euphoric Life
• Leaf = Nature, slight accent
• Green & Blue = Earth
• Lowercase “e” = Childlike
Logo Horizontal
The logo is the visual combination of the brand’s name, colors, fonts, word mark, and symbol. The logo of the brand is the key to its identity. Displayed horizontally, a logo can fit onto according mediums, like a business card for example.
Horizontal Logo Example: #euphoricLIFE, (((euphoricLIFE
Logo Vertical
The logo is the visual combination of the brand’s name, colors, fonts, word mark, and symbol. The logo of the brand is the key to its identity. Displayed vertically, the logo can fit onto according mediums, like a sidebar for example.
Vertical Logo Example: Euphoric Life
Tagline
The ‘tagline’ is a quick and simple expression of the brand. Nike says “Just do it.”… McDonalds’ tagline is “I’m lovin’ it.”
Tagline Example for Euphoric Life: Feel good now.
Slogan
The slogan is a message to the customer, like “We love to see you smile.”
Slogan Example for Euphoric Life: “The fabric of space and time.”
Mission Statement
The ‘mission statement’ is the brand element that usually is not shared with the customers or fans of the brand. The mission statement is used more for internal communication of the brand such as a presentation to a business partner.
Mission Statement Example for Euphoric Life: Dedicated to inspire and motivate people to feel good and live the life they were meant to live; tuned into the frequency of achieving their dreams on a daily basis.
Email Signature
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Custom Email Address
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Letterhead
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Business Card
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Print Advertising
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Profile Picture
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Cover Image
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
About Image
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Cover Video
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
About Video
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Wallpaper / Background
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Watermark
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Watermark
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Website
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Domain Name
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Header
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Footer
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Icons
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Store
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Shirt
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Product Image Standard
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Product Image Realistic
Model Version
Name Example: Euphoric Life
Product Image Lifestyle
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Ad Image
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Ad Video
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Video Intro
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Video Outro
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Audio Jingle
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Payment Link
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
QR Code
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
Social Links
The ‘name’ is the main brand element that EVERYONE knows a brand by. The name of the brand is the foundation for why and how all of the other brand elements fall into place.
Name Example: Euphoric Life
