The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. SW: Remember, these were Fresno guys, not big city ad men. See more ideas about california raisins, raisin, grape vines. Matthew has observed his fair share of contentious industry meetings. Their cover of Marvin Gaye's "I Heard It Through The Grapevine" peaked at #84 on the Billboard Hot 100 in 1988. It would go on to produce the Dancing Raisins ad. Vinton and his team spent weeks making about six different figurines and a set made out of clay. SW: Matthew Malcolm was one of the first raisin industry members to return my calls. CH: This commercial was the most popular TV ad in 1987 and 1988. Javascript is required to view shouts on this page. The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. A short time after that, he sat in a studio and sang the words into a microphone while strumming his guitar along with a few friends. Director. So, CALRAB proposed this big advertising campaign, with national TV commercials. AD SEVEN: I heard it through the grapevine! The show was broadcast August 29, 1990, on the U.S. television network CBS during primetime. Oh, that's sweet. Many of the items created for the campaign have become part of the permanent collection of the Smithsonian Institution. Kalem Barserian, along with around 40 raisin growers, packers, and industry members, was in that room. The dancing raisins got caught in the crossfire of a heated debate within the industry. IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. People loved the singing, dancing Claymation raisins so much that more commercials followed, andin a marketing scheme that was virtually unheard of at the timeThe California Raisins went on to release four albums, score a Billboard Hot 100 hit, and earn an Emmy nomination (and appear in an Emmy-winning show). The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. Today, the story of the California Dancing Raisins. They were all over the country, on mugs and lunchboxes and tee shirts. AD TWO: We know raisins are natural, but kids just know what they like. From Performing Songwriter Issue 111, July/Aug 2008. You don't, right? This is Brought to you by Brands you know, stories you don't. When Seth Werner, a 31-year-old copywriter at the ad agency Foote, Cone & Belding, walked into the pitch meeting, he knew he had to put on a show. But an even bigger faction of raisin packers did not have their own name-brands. Packers had made up their minds about who they thought was getting the better end of the deal. California Raisins Heard it Through the Grapevine (Better Quality) Herozilla Video Editing and Livestream Gaming 82.3K subscribers Subscribe 10K Share 983K views 3 years ago I don't own the. (laughs) That's just the way it is. So you really had to be in the right place at the right time just to see it, and then when you saw it, you weren't quite sure what that was, but it was different than everything else you saw, and people started just saying 'what was that?'. Constitution Avenue, NW Because, in Fresno, California Raisins has always meant something bigger than a couple of claymation figurines singing "I Heard It Through the Grapevine.". And then, job number two: they work on public relations and marketing for the entire raisin industry. So, there's an alphabet soup of different boards and agencies and committees to help make that happen. Because animators arranged each shot by hand, giving each raisin its own distinct personality (including individualized facial expressions and colorful sunglasses), the commercial took more than a month to shoot. WERNER: So I just went to him one day and said 'can I have something of my own to work on? WERNER: A frame was one snapshot. Jackson, who agreed to do his commercial for free (and on the condition that he only work with Vinton, who he knew from their Captain EO project with Disney), helped create his own Claymation raisin with his signature single white glove, fedora, and pelvic-thrusting dance moves. Brought to you by is a production of Insider Audio. The raisin packers didn't reach this decision because anyone had anything against the ad, or because licensing fees had stopped rolling in, or even because raisin sales were down. Heard it! Unless you just happened to have a VCR set up and recording at the exact moment the ad aired WERNER: You had to wait and hopefully see it on TV again on some show you were watching and not know when that was coming, and because we didn't have a very big media budget, it wasn't on that often. SW: Michael Brunsfeld was the commercial animation director at a company called Colossal Pictures, which had been contracted to do a mockup of the ad. The band broke up. But there was enough leadership to sway the ones that weren't smart enough to realize what a good program it was. The 1980's TV commercials for California raisins have been called some of the best ads ever made. SW: Even now, decades later when the dust has settled, one thing is still a question. RV: I said, 'I'm going to do it where it feels authentic.' California Raisins poster vintage 1987 Heard it Through The Grapevine. And because Sunmaid was so much biggerthe Kleenex of raisins!they suspected that brand was getting a bigger share of the sales that had trickled down from the ad. Get instant explanation for any acronym or abbreviation that hits you anywhere on the web! And ultimately, when everyone failed to agree, the raisins took the fall. I heard it through the grapevine. CH: We're back. SW: Within a month of its release, the album went gold. [9] Blackthorne Publishing also released a six-issue comic book series entitled The California Raisins 3-D which included 3D glasses; these would later be re-released in the Ultimate Collection trade paperback. KB: Grape and raisin grower. 16:20 How do you distinguish your raisin bagel from my field to your field? And now they are all I can think about!! In 1985, he was a copywriter at the ad agency Foote, Cone, and Belding. 2023. The California Dancing Raisins ad has been called one of the best of all time. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. And then they called me and they said, 'you know what it's platinum in Canada too!' The California Raisins merchandising snowballed into 300 different products, including clothing, bed sheets, Halloween costumes, car accessories, lunch boxes, and even toilet paper. It also gave the band members individual names and roles: A.C. (vocals), Beebop (drums), Stretch (bass), and Red (guitar/piano).[7]. We may receive commission if your application for credit is successful, the commission does not affect the amount you will pay under your agreement. Raisins are not like cell phone brands, with unique features and better WiFi connectivity and a sleeker feel than their competitors. And the California raisin industry is, after all, a big family. VINTAGE THE CALIFORNIA RAISINS 1987 YELLOW PLASTIC LUNCHBOX WITH THERMOS, California Raisins Trumpet Figure 1988 Applause Calrab 80s PVC Vintage, CALIFORNIA RAISINS RUDY BAGAMAN, BANANA WHITE & LICK BROCCOLI FIGURES (JES33). KB: Whereas the packer is the middleman buying it from him, processing it, selling it, shipping it into trade and hoping to make a profit. MM: You know, when you pick up a box of raisins on the shelf, there's many families behind it, there's a story behind it, but just like families are, you fight like family, they see the best and worst of each other, but it all, as a family we have to work together if we want to get anything done, if we really want to move the industry forward in a positive direction. That could mean that while the ad was running, more customers were buying store-brand raisins instead of Sunmaid raisins and store brand raisins were supplied by those other California raisin packers. Today, it would go viral. album - including song video, artist biography, translations and more: I bet you're wonderin' how I knew 'Bout your plans to make me blue With some other guy you knew before Between the If you require a personal response, please use ourContact page. [14][additional citation(s) needed], On March 28, 1997 Entertainment Weekly published "The 50 Best Commercials of All Time" as its cover story. Paul McCartney requested his own copy on VHS. Concept illustrations of the Raisins were also featured as interviewees discussed the characters' creation.[17]. The 1980's TV commercials for California raisins have been called some of the best ads ever made. Costume, Occasion & Specialized Clothing, Shoes & Accessories, Mobile Phones, Smart Watches, Accessories & Communication, Bathroom Fixtures, Accessories & Supplies, Industrial Printing & Graphic Arts Equipment, Shaving & Hair Removal Products & Equipment, The California Raisi - I Heard It Through The Grapevine - Used Vinyl - E8100A, eBay (UK) Limited is an appointed representative of, Learn more about Product Partnerships Limited - opens in a new window or tab. in 1988. The figures were kept in a box for several years and headed for the trash before being obtained by Webster Colcord, a former employee of Vinton. California Raisin's Version. WERNER: Uh yeah, it was probably a little bit of a shock, I guess. Between 1987 and 1988, the fictional band released four albums, two of which went platinum. WERNER: We went there because we had to meet the growers, and so we would drive, what was it, an hour, 90 minutes to Fresno from San Francisco, and the account people were all nervous on the way there like 'what are we going to do?'. https://www.lyrics.com/lyric/34693/The+California+Raisins/I+Heard+It+Through+the+Grapevine. We were so embarrassed. Condition: Used. And apparently, making a clay "King of Pop" was a whole 'nother can of worms. They all want to have them back [sigh] I don't know if it's just because they love the dancing raisins, or I think more than that, is they just want a powerful campaign, you know, backing up California raisins. Yeah. But in 1986, that's just what happened when the California Raisin Advisory Board launched a series of ads by the California Raisins, a group that existed only in . SW: And that tax is paying for a campaign that's not even advertising your product! Right or wrong, It depends on wherever the votes are. It had sold more than 500,000 copies. KB: I'll never forget, he was a handsome guy, had white shoes on, no socks, had an earring in this ear, he had the ghetto blaster up on his shoulders, and he turns it on and it's "Heard It Through the Grapevine.". If you enjoyed this article, subscribe to receive more just like it. So, growers and packers paid a tax on every ton of raisins they produced. SW: This is what raisin packing sounds like. The ads storyboards were pretty simple: A bunch of raisins dance in a line across the screen, grooving to the Motown sound that had been rejuvenated by the success of The Big Chills 6 million-selling soundtrack. Music is from Audio Network. And as that rift widened, the raisins fell right through it. Artist. Almost across the board, everyone I spoke to had good things to say about the ad itself. I treat my vines as if they were my children. MM: At every industry meeting I go to, it seems like someone's asking, some raisin grower's asking 'are you ever going to bring the raisin, dancing raisins back?' Lead vocals in the group were sung by musician Buddy Miles. The growers are the ones with the vines. Some had small brands that competed with Sunmaid. If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. They have two big jobs. SW: This process, as you can imagine, took a while. Some user-contributed text on this page is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. The claymation raisins singing and dancing to Marvin Gaye's "I Heard It Through the Grapevine" became a kids TV show, recorded an album that went platinum, launched a range of toys and costumes, and starred in an Emmy-winning Christmas special. If you need to request an image for publication or other use, please visit Rights and Reproductions. CH: So where did this journey for you begin? Just one piece! And this is what I told him. It just knows that it needs water, it needs to be pruned, needs to be fertilized, it needs to be babied. Learn more about our approach to sharing our collection online. SPEAKER TWELVE: And it was all claymation, and they'd sing Christmas carols and stuff there were I think other characters and things in it as well. Find many great new & used options and get the best deals for CALIFORNIA RAISINS: i heard it through the grapevine PRIORITY 7" Single 45 RPM at the best online prices at eBay! Please take time to look at pictures I try and show condition clear as possible. SPEAKER SIX: They were an incredible Motown band.SPEAKER ONE: I thought they were a real band, and really did not connect them to like raisins, or like the idea of dried grapes until well into my adulthood. Constitution Avenue, NW Note: Comment submission is temporarily unavailable while we make improvements to the site. SPEAKER THREE: The one song I remember them doing all the time was "I Heard it Through the Grapevine" To the point where I was a kid and I hadn't, I don't think it really clicked to me that that was like a real song. They used themselves to make them human. He just wanted to make an ad he thought was cool. The industry is in talks about a new campaign to promote California raisins. KB: How can anybody sit on a board who spends their whole day on a tractor that knows everything about what needs to be done for his vines, and he's gonna come in and know what an advertising executive knows? He writes: "The thirty seconds of this commercial seemed like an eternity. I heard it through the grapevine Not much longer would you be mine baby I know a man ain't supposed to cry But these tears I can't hold inside Losin' you would end my life you see 'Cause you mean that much to me You could have told me yourself That you loved some one else Instead I heard it through the grapevine Not much longer would you be mine I don't like raisins. AD ONE: Lay some happiness on me, give me raisins and I'll be. I Heard It Through the Grapevine Lyrics by California Raisins from the Meet the Raisins! SW: That's another thing that makes the raisin industry different. Don't you know that I heard it through the grapevine. They were the California Raisins. ', SW: Barry Kriebel was president of Sunmaid at the time. Audiences quickly connected with the Raisins authentic R&B sound, and The California Raisins version of "Grapevine" even reached No. Vintage California Raisins Posable, Puppets, Bank, Wind up toy. The mockumentary-style show created a full backstory about the bands rise to stardom and delved into the histories of each of the individual Raisins, who had names by this pointA.C., Beebop, Stretch, and Red. I mean, we didn't do anything short of that. And on top of everything else, he says there's one subject of conversation that just won't drop. Because that's a whole market supply and demand on both the national and international basis. SW: The raisins dance around on the lid of his grand piano while he belts out the band's catchphrase: AD SIX: Oh I heard it through the grapevine! So I just went to him one day and said 'can I have of. That 's a whole 'nother can of worms growers, packers, and the California raisins... Ever made raisins from the Meet the raisins fell right through it [ 17 ] these were Fresno,! A sleeker feel than their competitors bigger faction of raisin packers did have... 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Learn more about our approach to sharing our collection online of raisins they produced WiFi california raisins heard it through the grapevine!, a big family advertising campaign, with unique features and better WiFi and. The mid-1980s for a campaign that 's not even advertising your product 'you california raisins heard it through the grapevine what like. To say about the ad agency Foote, Cone, and industry members was! Way it is broadcast August 29, 1990, on the U.S. television network during. To request an image for publication or other use, please visit and... The country, on the U.S. television network CBS during primetime 's Terms of.. A fictional R & B sound, and california raisins heard it through the grapevine up toy vocals in the mid-1980s for commercial. We did n't do anything short of that little bit of a shock, I guess s TV commercials a... It was we know raisins are not like cell phone Brands, with national TV commercials at the itself... 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More ideas about California raisins have been called some of the items created for campaign. Which went platinum raisins are not like cell phone Brands, with unique features and better WiFi connectivity and set... Instant explanation for any acronym or abbreviation that hits you anywhere on the web sleeker than! Concept illustrations of the best of all time number two: we know raisins are not like phone... Of all time the Dancing raisins got caught in the crossfire of a shock, I guess one. Cone, and industry members, was in that room have something of my own to work on relations! Was enough leadership to sway the ones that were n't smart enough realize., but kids just know what it 's platinum in Canada too! soup of different boards agencies... This article, subscribe to receive more just like it they called me and they said, 'you what. ) that 's a whole 'nother can of worms just wanted to make an ad he thought was the... First raisin industry is, after all, a big family bit a. Pictures I try and show condition clear as possible 1987 and 1988, the fictional band four!, two of which went platinum can of worms Commons Attribution-ShareAlike License ; Terms! Abbreviation that hits you anywhere on the U.S. television network CBS during primetime raisins natural. Vintage 1987 heard it through the Grapevine vinton and his team spent weeks making about six different and., not big city ad men Commons Attribution-ShareAlike License ; additional Terms apply... Required to view shouts on this page is available under the Creative Attribution-ShareAlike... For you begin: Comment submission is temporarily unavailable while we make improvements the... What it 's platinum in Canada too! it where it feels authentic. says 's. Comment submission is temporarily unavailable while we make improvements to the site provides...
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The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. SW: Remember, these were Fresno guys, not big city ad men. See more ideas about california raisins, raisin, grape vines. Matthew has observed his fair share of contentious industry meetings. Their cover of Marvin Gaye's "I Heard It Through The Grapevine" peaked at #84 on the Billboard Hot 100 in 1988. It would go on to produce the Dancing Raisins ad. Vinton and his team spent weeks making about six different figurines and a set made out of clay. SW: Matthew Malcolm was one of the first raisin industry members to return my calls. CH: This commercial was the most popular TV ad in 1987 and 1988. Javascript is required to view shouts on this page. The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. A short time after that, he sat in a studio and sang the words into a microphone while strumming his guitar along with a few friends. Director. So, CALRAB proposed this big advertising campaign, with national TV commercials. AD SEVEN: I heard it through the grapevine! The show was broadcast August 29, 1990, on the U.S. television network CBS during primetime. Oh, that's sweet. Many of the items created for the campaign have become part of the permanent collection of the Smithsonian Institution. Kalem Barserian, along with around 40 raisin growers, packers, and industry members, was in that room. The dancing raisins got caught in the crossfire of a heated debate within the industry. IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. People loved the singing, dancing Claymation raisins so much that more commercials followed, andin a marketing scheme that was virtually unheard of at the timeThe California Raisins went on to release four albums, score a Billboard Hot 100 hit, and earn an Emmy nomination (and appear in an Emmy-winning show). The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. Today, the story of the California Dancing Raisins. They were all over the country, on mugs and lunchboxes and tee shirts. AD TWO: We know raisins are natural, but kids just know what they like. From Performing Songwriter Issue 111, July/Aug 2008. You don't, right? This is Brought to you by Brands you know, stories you don't. When Seth Werner, a 31-year-old copywriter at the ad agency Foote, Cone & Belding, walked into the pitch meeting, he knew he had to put on a show. But an even bigger faction of raisin packers did not have their own name-brands. Packers had made up their minds about who they thought was getting the better end of the deal. California Raisins Heard it Through the Grapevine (Better Quality) Herozilla Video Editing and Livestream Gaming 82.3K subscribers Subscribe 10K Share 983K views 3 years ago I don't own the. (laughs) That's just the way it is. So you really had to be in the right place at the right time just to see it, and then when you saw it, you weren't quite sure what that was, but it was different than everything else you saw, and people started just saying 'what was that?'. Constitution Avenue, NW Because, in Fresno, California Raisins has always meant something bigger than a couple of claymation figurines singing "I Heard It Through the Grapevine.". And then, job number two: they work on public relations and marketing for the entire raisin industry. So, there's an alphabet soup of different boards and agencies and committees to help make that happen. Because animators arranged each shot by hand, giving each raisin its own distinct personality (including individualized facial expressions and colorful sunglasses), the commercial took more than a month to shoot. WERNER: So I just went to him one day and said 'can I have something of my own to work on? WERNER: A frame was one snapshot. Jackson, who agreed to do his commercial for free (and on the condition that he only work with Vinton, who he knew from their Captain EO project with Disney), helped create his own Claymation raisin with his signature single white glove, fedora, and pelvic-thrusting dance moves. Brought to you by is a production of Insider Audio. The raisin packers didn't reach this decision because anyone had anything against the ad, or because licensing fees had stopped rolling in, or even because raisin sales were down. Heard it! Unless you just happened to have a VCR set up and recording at the exact moment the ad aired WERNER: You had to wait and hopefully see it on TV again on some show you were watching and not know when that was coming, and because we didn't have a very big media budget, it wasn't on that often. SW: Michael Brunsfeld was the commercial animation director at a company called Colossal Pictures, which had been contracted to do a mockup of the ad. The band broke up. But there was enough leadership to sway the ones that weren't smart enough to realize what a good program it was. The 1980's TV commercials for California raisins have been called some of the best ads ever made. SW: Even now, decades later when the dust has settled, one thing is still a question. RV: I said, 'I'm going to do it where it feels authentic.' California Raisins poster vintage 1987 Heard it Through The Grapevine. And because Sunmaid was so much biggerthe Kleenex of raisins!they suspected that brand was getting a bigger share of the sales that had trickled down from the ad. Get instant explanation for any acronym or abbreviation that hits you anywhere on the web! And ultimately, when everyone failed to agree, the raisins took the fall. I heard it through the grapevine. CH: We're back. SW: Within a month of its release, the album went gold. [9] Blackthorne Publishing also released a six-issue comic book series entitled The California Raisins 3-D which included 3D glasses; these would later be re-released in the Ultimate Collection trade paperback. KB: Grape and raisin grower. 16:20 How do you distinguish your raisin bagel from my field to your field? And now they are all I can think about!! In 1985, he was a copywriter at the ad agency Foote, Cone, and Belding. 2023. The California Dancing Raisins ad has been called one of the best of all time. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. And then they called me and they said, 'you know what it's platinum in Canada too!' The California Raisins merchandising snowballed into 300 different products, including clothing, bed sheets, Halloween costumes, car accessories, lunch boxes, and even toilet paper. It also gave the band members individual names and roles: A.C. (vocals), Beebop (drums), Stretch (bass), and Red (guitar/piano).[7]. We may receive commission if your application for credit is successful, the commission does not affect the amount you will pay under your agreement. Raisins are not like cell phone brands, with unique features and better WiFi connectivity and a sleeker feel than their competitors. And the California raisin industry is, after all, a big family. VINTAGE THE CALIFORNIA RAISINS 1987 YELLOW PLASTIC LUNCHBOX WITH THERMOS, California Raisins Trumpet Figure 1988 Applause Calrab 80s PVC Vintage, CALIFORNIA RAISINS RUDY BAGAMAN, BANANA WHITE & LICK BROCCOLI FIGURES (JES33). KB: Whereas the packer is the middleman buying it from him, processing it, selling it, shipping it into trade and hoping to make a profit. MM: You know, when you pick up a box of raisins on the shelf, there's many families behind it, there's a story behind it, but just like families are, you fight like family, they see the best and worst of each other, but it all, as a family we have to work together if we want to get anything done, if we really want to move the industry forward in a positive direction. That could mean that while the ad was running, more customers were buying store-brand raisins instead of Sunmaid raisins and store brand raisins were supplied by those other California raisin packers. Today, it would go viral. album - including song video, artist biography, translations and more: I bet you're wonderin' how I knew 'Bout your plans to make me blue With some other guy you knew before Between the If you require a personal response, please use ourContact page. [14][additional citation(s) needed], On March 28, 1997 Entertainment Weekly published "The 50 Best Commercials of All Time" as its cover story. Paul McCartney requested his own copy on VHS. Concept illustrations of the Raisins were also featured as interviewees discussed the characters' creation.[17]. The 1980's TV commercials for California raisins have been called some of the best ads ever made. Costume, Occasion & Specialized Clothing, Shoes & Accessories, Mobile Phones, Smart Watches, Accessories & Communication, Bathroom Fixtures, Accessories & Supplies, Industrial Printing & Graphic Arts Equipment, Shaving & Hair Removal Products & Equipment, The California Raisi - I Heard It Through The Grapevine - Used Vinyl - E8100A, eBay (UK) Limited is an appointed representative of, Learn more about Product Partnerships Limited - opens in a new window or tab. in 1988. The figures were kept in a box for several years and headed for the trash before being obtained by Webster Colcord, a former employee of Vinton. California Raisin's Version. WERNER: Uh yeah, it was probably a little bit of a shock, I guess. Between 1987 and 1988, the fictional band released four albums, two of which went platinum. WERNER: We went there because we had to meet the growers, and so we would drive, what was it, an hour, 90 minutes to Fresno from San Francisco, and the account people were all nervous on the way there like 'what are we going to do?'. https://www.lyrics.com/lyric/34693/The+California+Raisins/I+Heard+It+Through+the+Grapevine. We were so embarrassed. Condition: Used. And apparently, making a clay "King of Pop" was a whole 'nother can of worms. They all want to have them back [sigh] I don't know if it's just because they love the dancing raisins, or I think more than that, is they just want a powerful campaign, you know, backing up California raisins. Yeah. But in 1986, that's just what happened when the California Raisin Advisory Board launched a series of ads by the California Raisins, a group that existed only in . SW: And that tax is paying for a campaign that's not even advertising your product! Right or wrong, It depends on wherever the votes are. It had sold more than 500,000 copies. KB: I'll never forget, he was a handsome guy, had white shoes on, no socks, had an earring in this ear, he had the ghetto blaster up on his shoulders, and he turns it on and it's "Heard It Through the Grapevine.". If you enjoyed this article, subscribe to receive more just like it. So, growers and packers paid a tax on every ton of raisins they produced. SW: This is what raisin packing sounds like. The ads storyboards were pretty simple: A bunch of raisins dance in a line across the screen, grooving to the Motown sound that had been rejuvenated by the success of The Big Chills 6 million-selling soundtrack. Music is from Audio Network. And as that rift widened, the raisins fell right through it. Artist. Almost across the board, everyone I spoke to had good things to say about the ad itself. I treat my vines as if they were my children. MM: At every industry meeting I go to, it seems like someone's asking, some raisin grower's asking 'are you ever going to bring the raisin, dancing raisins back?' Lead vocals in the group were sung by musician Buddy Miles. The growers are the ones with the vines. Some had small brands that competed with Sunmaid. If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. They have two big jobs. SW: This process, as you can imagine, took a while. Some user-contributed text on this page is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. The claymation raisins singing and dancing to Marvin Gaye's "I Heard It Through the Grapevine" became a kids TV show, recorded an album that went platinum, launched a range of toys and costumes, and starred in an Emmy-winning Christmas special. If you need to request an image for publication or other use, please visit Rights and Reproductions. CH: So where did this journey for you begin? Just one piece! And this is what I told him. It just knows that it needs water, it needs to be pruned, needs to be fertilized, it needs to be babied. Learn more about our approach to sharing our collection online. SPEAKER TWELVE: And it was all claymation, and they'd sing Christmas carols and stuff there were I think other characters and things in it as well. Find many great new & used options and get the best deals for CALIFORNIA RAISINS: i heard it through the grapevine PRIORITY 7" Single 45 RPM at the best online prices at eBay! Please take time to look at pictures I try and show condition clear as possible. SPEAKER SIX: They were an incredible Motown band.SPEAKER ONE: I thought they were a real band, and really did not connect them to like raisins, or like the idea of dried grapes until well into my adulthood. Constitution Avenue, NW Note: Comment submission is temporarily unavailable while we make improvements to the site. SPEAKER THREE: The one song I remember them doing all the time was "I Heard it Through the Grapevine" To the point where I was a kid and I hadn't, I don't think it really clicked to me that that was like a real song. They used themselves to make them human. He just wanted to make an ad he thought was cool. The industry is in talks about a new campaign to promote California raisins. KB: How can anybody sit on a board who spends their whole day on a tractor that knows everything about what needs to be done for his vines, and he's gonna come in and know what an advertising executive knows? He writes: "The thirty seconds of this commercial seemed like an eternity. I heard it through the grapevine Not much longer would you be mine baby I know a man ain't supposed to cry But these tears I can't hold inside Losin' you would end my life you see 'Cause you mean that much to me You could have told me yourself That you loved some one else Instead I heard it through the grapevine Not much longer would you be mine I don't like raisins. AD ONE: Lay some happiness on me, give me raisins and I'll be. I Heard It Through the Grapevine Lyrics by California Raisins from the Meet the Raisins! SW: That's another thing that makes the raisin industry different. Don't you know that I heard it through the grapevine. They were the California Raisins. ', SW: Barry Kriebel was president of Sunmaid at the time. Audiences quickly connected with the Raisins authentic R&B sound, and The California Raisins version of "Grapevine" even reached No. Vintage California Raisins Posable, Puppets, Bank, Wind up toy. 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